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THIS OCTOBER,

WE ARE GOING TO ROCK.

BMW PERForMANCE CENTER x MAR

FLY + DRIVE EXPERIENCE
BMW PERFORMANCE CENTER WEST | Thermal, CA
Saturday October 8Th + SUNDAY OCTOBER 9tH
11Am - 4:30pm

COME DRIVE, PLAY, SHOP AND NOSH AT THE VIP PARTY YOU DON'T WANT TO MISS, ONLY AT THE BMW PERFORMANCE DRIVING SCHOOL!

Call 888-345-4BMW to make your

reservation for this unique event today

For only $199, enjoy the entire experience! Bringing a friend who doesn’t wish to drive?

We are offering a $250 two ticket special for one driver and one non-driving guest.

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Choose from one of these event sessions:

-Saturday: 11am–1:30pm or 1:30pm–4:00pm

-Sunday:  11am–1:30pm or 1:30pm–4:00pm

more info

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BMW PERFOrMANCE CENTER x MAR

FLY + DRIVE EXPERIENCE

During the weekend of Coachella Valley’s greatest music festival, we’ll also be rocking over at The BMW Performance Center West. Our outdoor space will be made into an exhilarating, interactive experience. Get behind the wheel of our high-performance M vehicles in multiple adrenaline-pumping driving challenges. Guests will enjoy a dynamic onsite activation powered by SICKY eyewear, The MODERNICA lounge, LULU eclectic tapas menu, Palm Springs Life media station, Babe’s brewery and wine gardens, The Urban Art Group CAL gallery together with unseen chosen photos featuring performers of the weekend by ICONIC IMAGES legendary photographer Terry O’Neill and a live art activation by contemporary LA-based artist, MAR. BMW Performance Center is ideally located next to the Empire Polo Field and next to our exclusive facility ROSS AVIATION, where guest will be transported to the track from the hanger. BMW will provide shuttles to the festival grounds.

Experience

BMW PERFOrMANCE CENTER WEST

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BMW Performance Center West
BMW Performance Center West
BMW Performance Center West
BMW Performance Center West
BMW Performance Center West

With a fleet of brand new BMWs, a team of expert driver training instructors, and a premium facility dedicated to demonstrating the capabilities of our Ultimate Driving Machines, you can’t help but get excited about what you are about to experience!

 

Rat Race – Two drivers face off trying to catch each other.

Drag Race – Two drivers, head to head in an old fashioned drag race, racing to the Stop box as fast as they can.

Timed Runs – Drivers each take a turn trying to beat their best time on a handling course that includes slaloms, a chicane complex turns and a stop box that all four wheels need to be in for the race to count.

Hot Laps – This is a heart-pounding, smoking-tire- fast-lap with a professional driver at the wheel. Driving this hot lap around the exclusive Thermal Club South Palm Circuit is an event you will never forget!

i8 – on display.

floor plan

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BMWPCW

Spencer “MAR” GUILBURT

BMW customized by MAR
Spencer "MAR" Guilburt
MAR for Neiman Marcus
MAR's mural at the Mondrian Los Angeles
Spencer "MAR" Guilburt
BMW i8 customized by MAR

MAR is a contemporary American artist and vibrant voice in and amongst the blossoming Los Angeles art scene. He paints with an extraordinary attention to detail and has a skill for eye-pleasing compositions. The meaning in his abstract work slowly unlocks through movement and rhythm- the interplay of color, shape and structure. MAR utilizes and explores the power of repetition and its ability to unlock greater insights. Through the use of shapes based loosely in the subtle curves and tight angles of geometric forms MAR developed his own visual language. These ‘Fire Flowers’ as he calls them, are more expressive and gestural, than they are mathematical. MAR builds and thrives on that tension. He uses color to portray a sense of feeling and bring the viewer closer to his heart. He manipulates and shapes these feelings through the selection and composition of color. More than anything, his paintings are feelings as much as they are imagery.

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MAR
Featured Performances
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The Hearings is a modern pop/rock duo comprised of Sydney Bakst and Jacob Neely. Growing up in Los Angeles, California, the two have been writing songs for years and have recently decided to begin this project, working together to make music. While Sydney attended Berklee College of Music and while Jacob studied at New York University, they learned how to song-write and communicate as a duo through FaceTime and Voice Memos. The two spent their Spring and Summer breaks recording and finishing their debut EP, “With You.”

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Smoky Knights are an indie rock quartet based out of Los Angeles. In an attempt to achieve psychedelic feelings through their music, the band's sound has organically arrived somewhere between California rock, Motown and, 70’s Fuzz. Following the success of their sophomore EP, AOL Entertainment has just named Smoky Knights "Band To Watch In Los Angeles". In 2012, Smoky Knights were formed as a trio by original members Andy Fischer-Price, Seth Sylvester, and Adam Brooks. They added guitarist Jesse Cross in the fall of 2014. Smoky Knights live show brings a blend of stellar musicianship, mesmerizing projected visuals and instantly appealing songs that make the crowd dance into the night .

Featured Performances

presenting sponsors

partner sponsors

ACTIVAtion/seeDing sponsors

Sponsors
Past Coverage and Collaborators

Past Collaborators

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Past CoVERAGE

includes

Contact

contact

TO MAKE YOUR RESERVAtION CALL

Sponsorship, Press + All other Inquiries

LUIS AL CALDERON

info@urbanartgrp.com

art fair curation + Exhibitor information

CONTRIBUTORS

SHEREE LILLIE

sheree@lilliepr.com 

JOHN HILDEBRAND

john@sickysworld.com

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